There are a few simple steps to help improve the clarity and accessibility of a scientific poster, which can broadly be broken down into figures, text, and layout. Instead, a poster is your tool with which to take advantage of how the human brain takes in and processes visual information to deliver a presentation your audience will benefit from (and might even enjoy)! The Approach It might help to think of what a poster should not be: a straightforward conversion of a meeting abstract (or, worse, a manuscript) to poster format. be accessible to those not in your immediate field and.convey that message by itself (but will make the reader want to talk to you/read your paper).contain a single, key take-home message.The most effective poster will therefore: Most infographics we’re likely to encounter are about topics less complex than a scientific research project-think a timeline for the exploration of Saturn, Napoleon’s Russian campaign, or arguably the London Underground map or the Golden Record cover-but the fundamental approach holds true. Infographics (a combination of “information” and “graphic”) are an increasingly common tool for data visualization, designed to communicate a message quickly, easily, and with as few assumptions about the background of the reader as possible. In short, a poster should be as close to an infographic as possible. But the goal of any presentation should be to help the audience understand something they didn’t before-so given these constraints, how can we use posters to explain our science as quickly and effectively as possible? The Concept The reality of poster sessions at scientific meetings is that, in general, most people will not spend long at a given poster, will not specialize in the topic it describes, and will not proactively ask questions of the presenter (assuming she/he is at hand). Making an effective scientific poster is less so. It turns out that making a scientific poster is easy. Posters can be a highly effective way to communicate science-but every year, poster halls are full of cluttered, hard-to-read sheets that are full to the brim with text and anything but straightforward to understand. Every year, thousands of scientists present their latest findings in poster format at scientific conferences, workshops, and symposia.
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